The Engagement Evangelist
Dawna Olsen is Chief Marketing Officer for SYSPRO USA, with more than 20 years’ experience in leading strategic planning and growth for B2B companies. Prior to SYSPRO, Olsen held senior positions with B2B companies in the ERP, software, professional services, environmental, and high-tech industries. As a marketing thought-leader, Olsen regularly speaks at events focused on digital transformation, customer engagement, customer experience, and channel partner marketing enablement. Olsen received a Double Major, Bachelor of Arts in Environmental Studies and Marketing from the University of California, Santa Barbara.
The digital shift in manufacturing and distribution as well as the wave of Baby Boomer retirement (also known as the “Silver Tsunami”) is influencing decision-makers to examine a new way of conducting business. According to the Bureau of Labor Statistics, more than 76 million Baby Boomers are expected to retire in the coming years, and their current labor participation rate will fall from 80% [...]
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