Increasingly, companies of all sizes are looking at CRM (customer relationship management) software to assist in their customer interactions. Manufacturers and distributors are no longer just waiting for customers to contact them with what they want. Instead, they are now forecasting and planning what will be in demand in the coming months using technology that helps them understand their customers. Back in 2017, a [...]
The CRM Guy
As the CRM Product Manager for SYSPRO, Brian Mansfield drives the strategy and vision of the CRM product to help manufacturers and distributors improve their customer satisfaction and streamline their business processes. With over 20 years of experience, Brian is focused on delivering industry-specific solutions that transform Sales, Marketing, and Service teams and improve the customer journey from lead generation to after sales service.