Syspro’s Rebrand Signals a Bet on Vertical Depth

Syspro's Rebrand Signals a Bet on Vertical Depth

When an ERP vendor lights up the Nasdaq board in Times Square, the spectacle matters less than the strategy it represents. Syspro‘s new brand identity – “Smarter. Faster. Built for your industry” – arriving as manufacturing ERP spending approaches $147.7 billion in 2025, reveals a company making a deliberate bet on vertical specialization at precisely […]