Syspro & Automail Spark Annual Cost Savings for Lawson Fuses

Customer Profile

Lawson Fuses has specialised in the design, development and manufacture of low voltage HRC fuse-links and fuse-holders since 1938. The company exports its products to more than 50 countries including Hong Kong, South Korea, Australia, the Middle East and Africa. Lawson Fuses’ modern facility comprises 40,000 square feet of accommodation for manufacturing, research and development, and customer service support.

Lawson Fuses generates over 12,000 invoices a year. Emailing these to customers using Automail significantly speeds up and streamlines the invoicing processes, saving around £500 a month on postage costs alone. Instead of having to manually file and issue monthly statements, Lawson now enables its customers to pay by bank transfer, which is calculated and carried over by Automail to each invoice. This saves a further £2,500 a year. Automail has also been embraced by the company’s customers, 94% of whom expressed a preference for electronic invoices. 

Lawson Fuses began to use Automail for other areas of the business. When a small price increase was introduced, the company designed the new price list with Automail instead of putting resources into creating, publishing, printing and distributing an eight-page price list. Mailing the electronic price list to more than 2,000 customers saved a further £3,000. 

Since its inception in 1938, Lawson Fuses has built up a database of thousands of customers. However, only a portion of these customers place regular orders, with the balance presenting rich sales opportunities. The Lawson Fuses team used Crystal Reports to analyze the customer data and then used Automail to send a standard letter informing customers of special offers and new products. This has led to an upturn in repeat business. 

More from the Customer

“Automail has enabled us to develop stronger customer relationships with some of our oldest customers, who had previously lapsed their spending with us. Recent innovations have included using Automail to facilitate a customer satisfaction survey.” 

— Ken Jordan, Financial Controller, Lawson Fuses 

The Outcome

Lawson Fuses runs a full suite of Syspro modules, including manufacturing and accounting applications, and has continually grown its system with Syspro’s assistance. The integrated Syspro/Automail solution has resulted in cost savings of up to £20,000 a year.