See Hoy Chan Agencies was founded in 1939 when it began trading in sundry goods. The business soon expanded into other ventures, including the distribution of Ajinomoto food seasoning products in West Malaysia. In addition to its 3,000 regular customers, the company also handles several thousand ad-hoc customers on temporary cash terms. On average, this amounts to more than 4,000 transactions a month.
By integrating Syspro with sales force automation software, See Hoy Chan has access to more accurate and updated information on customers’ buying patterns such as frequency of purchases, types of SKUs purchased and accurate stock inventory of all its warehouses and goods in sales vans.
The management team can monitor sales figures and highlight areas that need improvement to the sales force during each mid-month review. This enables the team to take immediate action and work to meet or exceed their sales targets by the end of the month.
See Hoy Chan’s employees soon realised the benefits of Syspro with its easy access to customer and sales records, and the ability to assess their performance.
See Hoy Chan Agencies now has better visibility and improved efficiency in the way it operates. The Syspro implementation helped the company increase sales by 3.3% over the previous year. See Hoy Chan Agencies can now more easily analyse and understand its customers’ buying patterns, as well as identify reasons why certain products are not selling well.
“With Syspro’s reporting capabilities, we can identify areas in our business operations that present risks to the company. In addition, we can more easily analyse and understand our customers’ buying patterns.”
— Teo Tee Cheang, Assistant Operations Manager, See Hoy Chan Agencies
The company has four offices across Malaysia and distributes more than 100 stock-keeping units (SKUs). Its rapid growth introduced challenges in inventory management, especially as the sales team had to manually issue invoices to customers each time an order was received.
After shortlisting three ERP vendors, See Hoy Chan Agencies selected Syspro as the best fit for its operations and requirements. Syspro partner Cosmo Synergy handled the implementation, which included designing new workflows, training staff, and equipping the sales force with Intermec handheld terminals and portable printers.
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