Write-Up Follows SYSPRO, Customer Presentations at JRocket Marketing Grape Escape®
COSTA MESA, Calif. - July 24, 2014 -- SYSPRO, a developer of best-of-breed, award-winning enterprise resource planning (ERP) software for on-premise and cloud-based utilization, today announced that the company is the subject of a CHAINLINK paper by analyst Ann Grackin, who authored the write-up following her attendance at the SYSPRO co-sponsored JRocket Marketing Grape Escape® held last month in Chicago.
"I was fortunate to have meetings for several hours, one-on-one, in-depth with both Brian Stein, CEO of SYSPRO USA, and Joey Benadretti, president of SYSPRO USA, which gave me the opportunity to grill them a bit about the company, its product direction, customers, and channels," notes Grackin, who states, "SYSPRO, remarkably, is a unique player in the market in that it does not have to play technology catch-up like many other ERPs. The company hasn’t taken a breather or gotten lost and then needing to seek redemption, unlike some in the market who need a financial safe harbor in order to keep the lights on and continue supporting their customers."
Grackin continues: "SYSPRO demonstrates that you don’t have to be a large ERP firm to be successful. Focusing on innovation and taking really good care of the channels and customers actually does make the difference. For ERP firms, business success is more like a marathon. It requires long-term commitment and yet speed to implement the current technology trends and keep pace with the market and a growing customer list. ERP customers expect to go the distance with their software provider, often over decades. All this has paid off for SYSPRO . . ."
Noting that SYSPRO primarily sells SYSPRO software via resellers, Grackin remarks, "SYSPRO has a lucrative channel arrangement and is known for its collaborative, rather than adversarial, relationship with the channel." Addressing SYSPRO technology, Grackin notes that the newest version of SYSPRO ERP, SYSPRO 7, ". . . arrives in the market with impressive technology as well as upgraded methodology and tools for users...
"There are only a few mid-market players who really have manufacturing nailed," she continues, adding, "SYSRO supports multi-stage, multi-level BOM production, as well as process manufacturing.
The Grackin report includes comments on the GrapeEscape presentations made by SYSPRO customers Rochester Electronics and 1000Bulbs.com: "Rochester Electronics has been able to do more than just improve cost saving. They have increased sales, margin, and productivity. What a great ROI! During his talk, Mike [Murray, Manager of Information Systems] passionately described the support he got from SYSPRO during the implementation and beyond. He’s become a strong advocate, stating that ‘SYPRO is a great business partner.’ One thing Mike told me after his speech, ‘Often, you feel like the vendor has you over a barrel. I never felt that way with SYSPRO.’ "
Grackin quotes Kim Pedersen, president of 1000Bulbs.com on SYSPRO support. "Without SYSPRO’s analytic capabilities, there would otherwise have been a lot of hunch-playing versus action based on accurate information. We do this kind of weekly analysis regularly now—and can capture the best market opportunities for our products on a regular basis."
Concludes Grackin: "My main takeaway from these presentations and those of other SYSPRO customers I have talked to is that pegging SYSPRO as a small-company-only ERP may no longer be accurate positioning. Yes, their pricing and easy-to-implement technology are a great fit for a complex small business, yet they can scale. Many of the lite-ERPs on the market just can’t go the distance.
"Another mis-positioning is to categorize SYSPRO as only a manufacturing-centric ERP. Customers like 1000Bulbs demonstrate the strong ecommerce aspects as well as the distribution back end that can support almost any business model the enterprise has. Thus, we have seen many defections—from a variety of ERPs that have not continued to evolve—to those, like SYSPRO, who have been keeping up."
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SYSPRO is one of the longest standing and largest independent, international providers of ERP systems for mid-market manufacturers and distributors worldwide. SYSPRO has for more than 35 years delivered on its promise to provide thousands of its customers globally with the tools required to effectively operate and compete. Backed by a truly dedicated and professional team of employees and partners around the world, the company’s ability to innovate and develop technologies based on the needs of customers is one of the reasons why SYSPRO enjoys one of the highest retention rates in the industry.